Marco Francesco Mazzù is Professor of Practice of Marketing and Digital and Senior Advisor on International Marketing and Internationalization Strategies at LUISS «Guido Carli» in Rome.
At Luiss, he teaches courses at Executive programs, MBA and within the Master's Degree in Management, Master’s Degree in Marketing Management and the Master in Marketing Management. He is Senior Research Fellow of the X.ITE Research Center on Behaviors and Technologies, and Director of the Digital Marketing & Social Communication Master track.
As of 2017, has been appointed as consultant in the “Commissione parlamentare di inchiesta sul sistema bancario e finanziario”, of the Italian Senate and Chamber of Deputies.
He graduated with honors in Mechanical Engineering, and has been awarded in 2000 with a Master in Business Administration at INSEAD (Fontainebleau - France), the number 1 ranked Business School as per FT ranking in 2017.
He has worked in IBM and in the Marketing Department of Procter & Gamble, before joining McKinsey in 1999, where he became partner in 2008. He assisted companies in more than 20 countries on strategy, business development, marketing & sales, operation management, organization management and mergers projects as well as on turnaround and restructuring operations.
In McKinsey, he has been co-leader of the "Marketing Branding" practices for Europe. He has been part of the leadership group of "Apparel, Fashion and Luxury", "Marketing & Sales", "Consumer Goods & Retail” and of the "Automotive” practices.
In 2008 he was part of the leadership group opening McKinsey Cairo office and in 2011 he launched the first Observatory on "Digital Luxury Experience” for Altagamma (The Italian luxury brand association).
From 2013 to 2016 he was Responsible for “Origination Strategy and Market Development” in Fincantieri, the number 1 western shipbuilder, with focus on the Business Unit producing Mega-Yacht. In the same period, he was part of the leadership committee of SYBAss, the worldwide Mega-Yacht manufacturers’ category association.
He has been Director and Member of Board of Camper & Nicholson International, the global leader in all luxury yachting activities, superyacht sales, purchase, luxury yacht charter, marketing, yacht management and new construction of the finest super yachts in the world.
He is author of several books on published on Marketing, Branding and Retail as well as publication in specialized newspapers and magazines (e.g., Harvard Business Review, Financial Times, Il Sole24Ore, and others). He has been keynote speaker of several international events including Financial Times Business of Luxury and Altagamma Digital Luxury Experience.